Direct letter package with psychological relevance that generated an ROI of 3100%. 

FLorida power and light - increased response by 176% by moving from a value proposition to an emotional selling proposition. 

System Pavers - Beat control by nearly 700​% for Revenue generated by appealing to the emotions associated with home ownership.

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Following are some example of the direct marketing programs we've developed to see if PBM "really works."  Our results include 640% increase in revenue generated over the client's control; a 176% increase in response rate over a past mailer, and much more.  Following are a few examples of our work.  Email us for in-depth case studies, examples of our collateral and graphic design work, and to schedule a FREE AUDIT of your marketing's psychological relevance.